The highest-ROI motion in ISV go-to-market, delivered end-to-end
Immersion Workshops are instructor-led, hands-on sessions in live lab environments targeted at the technical buyers who own the deal. Half-day to multi-day. One-to-one for named accounts. One-to-many for field marketing campaigns. End-to-end managed by CloudLabs.
CloudLabs Redefining Success
Most Trusted Lab Provider for Global ISVs of all sizes
- Axonius
- Check Point
- Cloudera
- Google Cloud
- Palo Alto
- Red Hat
- Sophos
- Virtru
- Aqua Security
- Azul
- Barracuda
- Databricks
- Datadog
- Matillion
- Netskope
- Accenture
- Capgemini
- Cognizant
- IBM
- Infosys
- Kyndryl
- Tech Mahindra
- VMware
- DXC Technology
- Alaquin
CloudLabs redefining success
Most trusted lab provider
Years of industry expertise
Labs provisioned worldwide
Participants upskilled
Events supported
A Platform Built for Hands-on GTM
The Infrastructure Behind High-Impact Immersion Workshops
Instructor-led, half-day to multi-day sessions in live, pre-provisioned lab environments built around your product's real-world use cases. One-to-one for strategic accounts. One-to-many for field marketing campaigns.
Who It's For
Technical decision-makers and solutions architects from named accounts and partners, the people who own the technical buy-in in your sales cycle.
What It Is
Instructor-led, half-day to multi-day sessions in live, pre-provisioned lab environments built around your product's real-world use cases. One-to-one for strategic accounts. One-to-many for field marketing campaigns.
Why It Works
This is the highest-converting GTM motion for ISVs with complex, deployable, or infrastructure-dependent products. When a solutions architect spends a day inside your product solving a real scenario, they leave as a champion, not a passive observer.
What CloudLabs Manages
Branded registration portal on your domain, approval workflows, automated OFTs and email sequences, pre-provisioned multi-cloud lab environments, certified instructors and proctors, real-time attendee dashboards, post-event NPS, and CRM-ready reports within 24 hours.
Workshop Formats
The Right Format for Every GTM Motion
Different GTM objectives call for different formats. CloudLabs supports the full range — from targeted one-to-one account workshops to large-scale developer hackathons — with the same end-to-end managed delivery.
Multi-Day Immersion Workshops
Two to five days of deep, hands-on engagement. Exec keynotes, technical deep-dives, lab time, group exercises. The format for high-intent enterprise prospects.
Half-Day Sales Workshops
Three to four hours focused on a specific use case or product capability. The fastest path from interest to qualified opportunity. Perfect for field marketing campaigns.
Virtual Workshops
Same hands-on rigor, delivered globally. Time-zone-friendly cohorts, live proctor support, async lab continuation. Reaches prospects you cannot fly to.
Partner Workshops
Co-branded workshops delivered to your channel partners. Same platform, partner-led delivery. Educate the channel that sells your product.
Technical Hackathons
Group challenges with isolated team environments and live leaderboards. Builds advocates among the developers who decide your fate inside customer accounts.
Customer Onboarding Workshops
Post-sale, hands-on onboarding for new customer cohorts. Cuts time-to-value dramatically and lifts product adoption against your benchmarks.
Built for the Way Workshops Run
Twelve capabilities that turn a workshop into pipeline. Branded registration, pre-provisioned labs, certified trainers, real-time tracking, and post-event analytics, all in one managed platform.
Your domain, your logo, your event branding end to end.
Why Organizations Choose CloudLabs
Discover how CloudLabs helps organizations streamline lab operations, reduce manual effort, and deliver impactful hands-on experiences at scale.
WeareincrediblypleasedwithourexperienceusingCloudLabsbySpektraSystems.Theirresponsivenessandsupporthavebeennothingshortofoutstanding.Theydemonstratedremarkableflexibilityinaccommodatingouruniqueprocesses,resultinginaseamlessandhighlyproductivecollaboration.ThankstoCloudLabs,wehavesuccessfullydeliveredAzure-relatedcoursestoasubstantialnumberofstudents.
FAQ
Frequently Asked Questions
What makes an enterprise workshop successful?
A successful enterprise workshop combines relevant use cases, hands-on activities, expert guidance, and measurable outcomes. Organizations should also ensure participants have easy access to lab environments, clear learning objectives, and post-workshop insights to measure engagement and business impact. CloudLabs helps plan end-to-end managed workshop experiences at scale.
How do enterprise buyers evaluate software?
Enterprise buyers typically assess how a solution performs in real-world scenarios, integrates with existing systems, addresses business challenges, and delivers value to their teams. Hands-on workshops allow them to evaluate these factors before making purchasing decisions.
Why do hands-on workshops improve product adoption?
Hands-on workshops encourage users to actively explore product features rather than passively observe demonstrations. This practical experience helps users understand key workflows, improves knowledge retention, and increases confidence in adopting new technologies. CloudLabs enables organizations to deliver guided hands-on experiences without managing complex infrastructure.
What is the difference between an immersion workshop and a proof of concept?
An immersion workshop is designed to educate, engage, and demonstrate product capabilities through guided hands-on experiences for multiple participants. A proof of concept focuses on validating whether a solution meets an organization's specific technical and business requirements before implementation.
How do customer workshops accelerate B2B sales?
Customer workshops help technical and business stakeholders evaluate products through interactive experiences instead of static presentations. By answering technical questions early and demonstrating real-world value, workshops help build buyer confidence and can shorten the evaluation process.
When should you use an immersion workshop instead of a product demo?
Immersion workshops are ideal when buyers need hands-on experience with your product, such as during solution evaluations, technical validations, customer onboarding, or partner enablement. Product demos are better suited for introducing features at the beginning of the buyer journey, while workshops help prospects validate their purchasing decisions.
What KPIs should you track after an immersion workshop?
Organizations typically track registration-to-attendance rates, lab completion, participant engagement, assessment results, feedback scores, product adoption, qualified opportunities, and influenced pipeline. CloudLabs integrates with your existing CRM platforms, including Salesforce and HubSpot, LMSs via LTI, and partner portals through APIs and webhooks.
Start with a Workshop POC
Want to pilot a real Immersion Workshop?
Qualifying ISVs get a complimentary Proof-of-Concept. We will scope, build, and run a real hands-on workshop with you, with real prospects in the room. No commitment to continue.
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One full workshop scoped to your motion
Registration, labs, content, and delivery for a real GTM event.
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White-glove delivery
Solution architects and certified trainers run the event with you.
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Real attendees, real engagement data
Walk away with completion rates, NPS, and CRM-ready follow-up.
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Two to four weeks from kickoff to live event
Then you decide.