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Azure Lab Services is retiring Move your labs

Let Prospects Experience Your Product Before They Talk to Sales

Leading ISVs and enterprises trust CloudLabs to launch self-paced product trials that showcase real capabilities, accelerate product discovery, and generate a highly qualified pipeline. Whether embedded on your website, listed in cloud marketplaces, distributed through partners, or delivered as guided experiences, CloudLabs enables prospects to experience your product, software, or solution as it is.

Multi-Cloud Native Zero Gated Forms End-to-End Managed by CloudLabs
Our Valued Clients

CloudLabs Redefining Success

Most Trusted Lab Provider for Global ISVs, Enterprises, Educational Institutions, & Ed-Tech companies of all sizes

  • Axonius
  • Check Point
  • Cloudera
  • Google Cloud
  • Palo Alto
  • Red Hat
  • Sophos
  • Virtru
  • Aqua Security
  • Azul
  • Barracuda
  • Databricks
  • Datadog
  • Matillion
  • Netskope
  • Accenture
  • Capgemini
  • Cognizant
  • IBM
  • Infosys
  • Kyndryl
  • Tech Mahindra
  • VMware
  • DXC Technology
  • Alaquin

CloudLabs redefining success

Most trusted lab provider

10+

Years of industry expertise

5M+

Labs provisioned worldwide

1M+

Participants upskilled

50K+

Events supported

Why CloudLabs?

A Unified Platform for Marketing, Product, and Sales

Successful product trials require more than infrastructure. Marketing teams need conversion. Product teams need meaningful engagement. Sales teams need qualified opportunities. CloudLabs brings these goals together in a single platform that helps prospects discover value faster while giving your teams the insights needed to accelerate the pipeline.

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For Product Marketing

For Product Marketing

  • Marketing-Page EmbedsEmbed interactive product trials directly into landing pages, campaigns, and content assets. Prospects can launch a working product experience with a single click, without scheduling a demo.
  • Higher Conversion PotentialReplace static content with hands-on experiences that help prospects understand value faster. Buyers arrive at sales conversations better informed and more engaged.
  • Campaign-Specific Trial ExperiencesCreate tailored trial journeys for different campaigns, industries, or buyer personas. Track which messages and experiences generate the most engagement and pipeline.
  • Fully White-Labeled ExperienceDeliver trials under your own brand, domain, and visual identity. Prospects experience your product, not a third-party platform.
For Product Teams

For Product Teams

  • Showcase Real Product ValueGive prospects access to real workflows and product capabilities. Let them experience the outcomes firsthand rather than relying on videos or screenshots.
  • Persona-Based Trial JourneysCustomize experiences for different audiences and use cases. Executives, security teams, developers, and administrators can each see what matters most to them.
  • Understand What ResonatesMeasure how prospects interact with different scenarios and features. Use engagement insights to identify which experiences drive the strongest interest.
  • Keep Content Aligned with ReleasesMaintain trial environments alongside product updates and feature launches. Ensure prospects always experience the latest version of your product.
For Sales Teams

For Sales Teams

  • Identify High-Intent ProspectsKnow which prospects have explored your product and demonstrated meaningful engagement. Focus conversations on opportunities that are already showing buying signals.
  • Capture Engagement Data AutomaticallySend trial activity and engagement insights directly into your CRM and marketing systems. Give sales teams valuable context before the first conversation.
  • Improve Pipeline QualityProspects who experience the product before engaging with sales tend to be more informed and better qualified. This helps teams spend more time advancing opportunities and less time educating leads.
  • Reduce Presales EffortSelf-paced trials handle early-stage product discovery and evaluation. Solution engineers can focus on technical validation and late-stage deal support.

Trial Formats Supported

Turn Interest into Experience

CloudLabs supports multiple trial formats designed to meet prospects wherever they begin their buying journey.

  • Marketing-Page Trials

    Embed interactive product experiences directly into your website and campaign assets. Give prospects immediate access to a working product environment without forms, downloads, or sales involvement.

  • Marketplace Listings

    Offer self-paced product trials through AWS, Azure, and Google Cloud marketplaces. Reach buyers where they already discover, evaluate, and purchase software solutions.

  • Guided Tour Trials

    Lead prospects through key workflows with structured, interactive walkthroughs. Help users understand product value quickly without requiring live demos or technical assistance.

  • Scenario-Based Trials

    Share pre-built scenarios for the buyer outcomes that matter: detect a threat, build a pipeline, deploy a model. Each trial demonstrates one specific proof point.

  • Partner-Distributed Trials

    Enable channel and alliance partners to deliver co-branded product experiences. Extend your reach while maintaining consistent content, branding, and trial quality.

  • Validation Center

    Skill validation built into the trial. Prospects complete real product tasks. Trial completion data and demonstrated competency flow back to your CRM.

Key Capabilities

A Complete Platform for Product Discovery

Everything you need to launch, manage, and optimize self-paced product trial experiences. From trial delivery and buyer guidance to engagement analytics and CRM integration, CloudLabs helps teams turn product exploration into a qualified pipeline.

  • Instant Trial Spin-Up

    Launch working product environments in minutes, not days. Reduce friction and let prospects experience value while interest is at its highest.

  • Embeddable Trials & Shareable Links

    Embed trials into websites, landing pages, marketplaces, and campaigns. Make product experiences accessible wherever prospects discover your solution.

  • Multi-Cloud Native

    Deliver trials across AWS, Azure, Google Cloud, or hybrid environments. Match real-world deployment scenarios and customer infrastructure preferences.

  • Pre-Configured Scenarios

    Guide prospects to meaningful outcomes from the moment they launch. Provide realistic data, workflows, and configurations to quickly showcase product value.

  • Guided Walkthroughs

    Help users navigate key features through interactive step-by-step guidance. Enable product discovery without requiring live demos or technical assistance.

  • Persona-Based Experiences

    Tailor trial journeys to different roles, industries, and use cases. Ensure every buyer sees the capabilities most relevant to their goals.

  • Trial Engagement Analytics

    Understand how prospects interact with your product experience. Track participation, completion rates, feature engagement, and conversion trends.

  • CRM & Marketing Integrations

    Connect engagement data directly to Salesforce, HubSpot, Marketo, and other platforms. Equip revenue teams with actionable insights before the first conversation.

  • White-Labeled Portal

    Deliver a fully branded experience under your domain and identity. Create a seamless journey that feels like a natural extension of your product.

  • Version-Controlled Content

    Keep trial experiences aligned with the latest product releases. Ensure prospects always explore current features, workflows, and capabilities.

  • Automated Cost Management

    Optimize cloud usage through automatic shutdown and lifecycle controls. Reduce operational overhead while maintaining a consistent user experience.

  • Enterprise Security & Compliance

    Built to support enterprise governance, privacy, and security requirements. Designed for organizations that require compliance-ready environments at scale.

Case Studies

Delivering Measurable Impact

See how organizations across industries use CloudLabs to accelerate adoption, deliver hands-on learning, enable customers and employees, and achieve measurable business outcomes.

Client Stories

Why Organizations Choose CloudLabs

Discover how CloudLabs helps organizations streamline lab operations, reduce manual effort, and deliver impactful hands-on experiences at scale.

WeareincrediblypleasedwithourexperienceusingCloudLabsbySpektraSystems.Theirresponsivenessandsupporthavebeennothingshortofoutstanding.Theydemonstratedremarkableflexibilityinaccommodatingouruniqueprocesses,resultinginaseamlessandhighlyproductivecollaboration.ThankstoCloudLabs,wehavesuccessfullydeliveredAzure-relatedcoursestoasubstantialnumberofstudents.
David TrinhTal Ein-HabarHåkan ForsbergNina SuiArmando LacerdaJeff FaticCoree Mahoney
David TrinhAcademic Program Manager, Seneca Polytechnic
Seneca Polytechnic

FAQ

Frequently Asked Questions

How do self-service product trials work?

Self-service product trials allow prospects to explore your software independently through a pre-configured environment without scheduling a demo or relying on engineering teams. CloudLabs automates provisioning, access, and environment management so buyers can experience your product on demand.

Can I track user engagement during a self-service product trial?

Yes. CloudLabs helps track registrations, feature adoption, task completion, session activity, and other engagement signals, helping sales and marketing teams identify qualified buyers and optimize trial performance. You can also integrate the trial environment with your existing CRM ecosystem.

How can I reduce the engineering effort required to launch product trials?

CloudLabs offers end-to-end support, managing infrastructure provisioning, environment resets, software updates, and lifecycle management, allowing product and GTM teams to launch product trials without ongoing engineering support.

Can we personalize product trials for different buyer personas with CloudLabs?

Yes. Create customized trial experiences for developers, IT administrators, security teams, business users, or industry-specific use cases using a single platform.

Can CloudLabs integrate product trials with our CRM and marketing tools?

Yes. CloudLabs integrates with leading CRM and marketing automation platforms, helping teams synchronize trial activity, engagement data, and buying signals with existing sales and marketing workflows.

How do I get started with CloudLabs Self-Service Trials?

Share your requirements through the POC form. Our team will recommend the right trial strategy, configure your environment, and guide you through deployment based on your goals.

Launch a Custom Self-Paced Trial Before You Commit

  • Share your Requirements with CloudLabs

    Mention the product, workflow, or business outcome you want prospects to explore.

  • Build Interactive Trial Experiences

    Create guided product journeys with hands-on tasks, validations, and success milestones. Work alongside CloudLabs experts to deliver an engaging trial experience.

  • Test Before you Launch

    Review trial experiences with your internal team. Check for compatibility with your existing ecosystem and share feedback

  • Launch, Track & Convert

    Publish self-paced trials across your website, cloud marketplaces, partner portals, and campaigns. Track participation, completion, and buying signals while automatically syncing activity with your CRM.

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Book a demo

A 30-minute Microsoft Teams call with a CloudLabs expert. The meeting link comes with your calendar invite.