What is Customer Enablement? 

Customer enablement is a process of empowering customers with the knowledge, skills, and tools they need to get the most value from a product or service. It involves providing education, resources, and support to help customers achieve their goals and succeed with the product. 

Customer enablement is different from customer service or support, which primarily focuses on addressing customer issues or problems. Instead, customer enablement is about helping customers proactively, even before they encounter any issues, by providing them with the tools and knowledge they need to use the product effectively. 

Customer enablement can include various activities such as onboarding and training, documentation and tutorials, customer communities and forums, and customer success programs. By investing in customer enablement, businesses can improve customer satisfaction, reduce churn, and ultimately drive more revenue by creating loyal customers who are successful with their products. 

What is customer success enablement? 

To equip customer success teams with the knowledge, skills, and resources will enable them to effectively support customers and drive customer success. This process equipping customer success team is called customer success enablement. This process includes providing customer success teams with access to –  

1.  Customer data 
2. Training on customer success best practices,  
3. Tools to help them better understand customer needs 
4. Providing personalized support to customer support team. 

What are the uses of the customer enablement platform? 

The customer enablement platform can be used for the following purposes. 

1. Increase customer engagement to help increase customer engagement by providing customers with personalized content and experiences. 
2. To automate customer onboarding process, making it easier for customers to get started with a product or service. 
3. Streamline customer support by providing customers with self-service options and easy access to customer service representatives. 

How to carry out a successful customer enablement program? 

You can achieve successful customer enablement program by – 

1. Set clear aims before launching a customer enablement program to meet the needs of the customers and to ensure that the program is successful. 
2. Find a target audience for the customer enablement program to ensure it is personalized to the customer’s needs. 
3. Developing relevant and engaging content.