Sales enablement training is a type of training program designed to provide sales professionals with the skills, knowledge, and resources they need to be successful in their jobs. The goal of sales enablement training is to equip sales teams with the tools and techniques necessary to effectively engage with prospects and close deals.
In terms of scope, sales enablement training can cover a wide range of topics, including product knowledge, customer insights, messaging and positioning, objection handling, sales processes and methodologies, and sales tools and technologies. The training can be delivered through a variety of formats, such as classroom training, virtual hands-on labs, workshops, and instructor-led training sessions.
Additionally, sales enablement training can help sales reps build stronger relationships with customers by providing them with the knowledge and tools to provide a more personalized and valuable experience.
The terms “training” and “enablement” are closely related, but they are not exactly the same thing. Training is a component of enablement, but enablement encompasses a broader set of activities.
Training is a method of delivering knowledge or skills to someone, typically through a structured program of instruction. In the context of sales, sales training is a way to teach sales reps about products, processes, skills, and best practices related to selling. The goal of sales training is to improve the knowledge and skills of sales reps, so they can be more effective in their roles.
Sales enablement, on the other hand, is a more comprehensive approach to equipping sales reps with the tools, resources, and support they need to sell more effectively. This can include sales training, but it also encompasses a range of other activities, such as content creation and management, sales process optimization, sales technology implementation, and coaching and support.
The key difference between training and enablement is that training is focused on teaching specific skills and knowledge, while enablement is focused on providing a comprehensive set of tools, resources, and support to enable sales reps to succeed. In this way, training is just one part of an overall enablement strategy that is designed to help sales teams achieve their goals and drive business growth.
Training and enablement are important for any organization because they help to ensure that employees have the necessary skills and expertise to sell and grow. It also helps to create a culture of continuous learning and development, which can lead to increased productivity, improved customer service, and higher employee engagement. Effective training and enablement programs are great for reducing employee turnover, as empowered employees are more likely to stay with the organization.
Modern sales enablement platforms provide product usage and benefits training by relying on the effective content, insights, and the most sophisticated hands-on sales enablement training software or tools such as virtual instructor-led training, free trial, or a proof of concept (POC). Modern day training for sales teams requires the following.