What is Sales Engineering?

Sales engineering is a cross-functional role in any organization that combines technical knowledge with sales skills to help organizations effectively sell complex products and services. Sales engineers work closely with sales teams and customers to understand their technical requirements, develop solutions to meet those requirements, and demonstrate the technical aspects of the product or service. They often provide technical support during the sales process, answer technical questions, and help overcome any technical objections the customer may have. The goal of a sales engineer is to help close deals by demonstrating how the product or service meets the customer’s needs. 

The main responsibilities of a sales engineer include: 

  1. Work with customers to understand their technical requirements and develop solutions to meet those requirements. 
  2. Collaborate with product and engineering teams to design solutions that meet customer requirements. 
  3. Provide technical support to sales teams and customers, answering questions and resolving technical issues. 

Learn more about the role of a software sales engineer.

What skills should sales engineers have? 

Sales engineers are expected to have a broad and detailed set of skills and undergo methodical training to achieve these skills. The skills various organizations generally expect from a sales engineer include: 

  1. Technical expertise – In-depth knowledge of the products and services being sold, as well as a deep understanding of the relevant technologies and industry trends. 
  2. Interpersonal skills – Strong interpersonal skills, with the ability to build and maintain positive relationships with customers, prospects, and team members. 
  3. Communication skills – Excellent verbal and written communication skills, with the ability to present complex technical information in a clear and concise manner to both technical and non-technical audiences. 
  4. Adaptability – Ability to adapt to changing customer requirements and market conditions, and to quickly learn new technologies and products. 
  5. Customer-focused and sales skills – Strong customer-focused mindset, with the ability to understand customer needs and provide solutions that meet those needs. 

How is sales engineering useful? 

Sales engineering is useful to a company in many ways. From providing technical expertise to keeping good customer relationships, sales engineers add a lot of value to an organization. They act as the bridge between highly technical companies and their clients. They are specialized employees that are dedicated to sell industry-related products and services efficiently. 

What sets sales engineers apart from general salespersons is their complex training. They are skilled to have in-depth knowledge about the product, each of the product’s parts and can present them in both basic and advanced levels. This level of expertise can help the company’s sales and overall growth. 

What is cyber sales engineering? 

Cyber sales engineering refers to the use of technical expertise and skills to sell and promote cybersecurity solutions and services to clients and customers. It involves understanding the client’s technical requirements and demonstrating how the proposed cybersecurity solutions can meet those needs and provide value to their business. Cyber sales engineers work closely with the sales team to support the pre-sales process and help close deals. They use their technical knowledge to provide product demonstrations, answer technical questions, and design solutions to address the client’s specific security challenges. 

How to train sales engineers? 

Training sales engineer efficiently ideally require both traditional textbook training and hands-on training. Virtual training labs are therefore the perfect solution to training them. Virtual labs provide with both sales demo environments and POCs and traditional instructor-student classrooms. Here are a few advantages of using virtual labs for sales engineering training: 

  1. Flexibility – Virtual labs offer a high level of flexibility, allowing sales engineers to access the training materials and practice simulations from anywhere and at any time, making it easier to fit training into their schedule. 
  2. Realistic simulation – Virtual labs provide a realistic simulation of real-world scenarios, allowing sales engineers to practice their technical and sales skills in a controlled environment. 
  3. Cost-effective – Virtual labs are typically more cost-effective than traditional in-person training programs, as they eliminate the need for physical equipment and travel expenses. 

Overall, virtual labs offer an efficient and effective way to train sales engineers and help them develop the technical and sales skills they need to succeed in the cybersecurity industry. 

    Request a free Demo

    Enter your information below, and we'll be in touch soon.