What is Virtual Sales Training? 

In simple terms, virtual sales training refers to the virtual training a software company organize to train their customers on specific products. This helps customers to familiarize and be aware of a product/service/platform and its features adequately. A customer being edified on a product can lead to them being able to use the product to its entirety of its potential and adding more value to the investment they are making with the company. So, sales training to customers in an essential component in ensuring customer satisfaction and with it, the success of a product and the company. 

How does virtual training work? 

Virtual training works by delivering learning experiences through digital platforms that allow learners to access training materials, interact with instructors and peers, and receive feedback on their progress. The specific details of how virtual training works can vary depending on the platform and the type of training being delivered, but there are some general steps involved: 

  1. Platform selection: The first step in virtual training is selecting the platform that will be used to deliver the training. This may include virtual training and learning platforms like hands-on labs and virtual instructor-led sessions. 
  2. Accessing training materials: Once the platform is selected, learners can access the training materials. These may include labs, text-based content, quizzes, assessments, and other interactive elements. 
  3. Live sessions: Virtual training may also include live sessions, such as virtual classrooms or webinars, where learners can interact with instructors and peers in real-time. These sessions may include lectures, discussions, demonstrations, and other interactive activities. 
  4. Interaction: Virtual training is designed to be interactive, with features such as chat, polls, and breakout rooms that encourage learners to engage with the instructor and with one another. 
  5. Feedback: In virtual training, learners receive feedback on their progress in real-time, allowing them to adjust their learning strategies as needed. This feedback may come from instructors, trainers, or through automated assessments and validations. 
  6. Completion and assessment: Once the training is complete, learners may be required to complete assessments or quizzes to demonstrate their understanding of the material. They may also receive a certificate or other recognition of completion. 

What are the main intentions behind sales training? 

The main purpose of sales training is to let clients learn about a product and how it can be used to bring value to their company. Staff members or salespersons of a company presents and demonstrates the usability of their products/services to communicate the advantages of working with them. The goal is to build relationships with potential clients and keeping them engaged with the company. 

The following are the main reasons why a company adopts sales training processes: 

  1. To build lasting relationships with potential and existing clients: It is with constant communication with the clients that a company can learn about the needs and interests of their product users. With the help of these inputs and suggestions, the company can build upon its projects and resources and add value to them. For this reason, the sellers must be empathetic to the clients while presenting as this will leave more lasting impact on them. 
  2. To communicate the features of the product efficiently: To sell your product, it is essential to communicate the selling points and features of the product. Presentation and demos are the solutions to answering queries and showcasing your product to ensure landing the sale. 
  3. To convey information specific to your brand/company: Many companies will be offering similar products. You must convey to your client your brand’s features, policies and the services that can be availed by them. Unlike the general sales and marketing knowledge, it is with brand-specific knowledge that clients take decisions. The sales team can convince the clients once they are adequately trained on the product and the services offered. 

What is the difference between traditional sales training and virtual sales training? 

While sales training by itself is an essential part of ensuring the saleability of a product, virtual sales training has added advantages over traditional in-person training. Traditional classroom training has several limitations that virtual sales training helps overcome. Let’s explore these advantages: 

  1. It enables customers to participate in online sales training sessions remotely. Virtual training enables training online and reduces the need to travel and meet in person. 
  2. The training can be self-paced which means that the trainees can schedule the training sessions according to their convenience. Virtual training enables flexible sessions which means both in group and self-paced sessions can be created. Many courses and modules can be self-guided which can have customized feedbacks. 
  3. It reduces external cost including travel and physical classroom spaces. These training sessions can be completely virtual, which can fit into any employee’s schedule. 
  4. It lets them revisit and review content. Virtual training labs allow revisiting past lessons. They can also rewatch resources and information such as videos, missed live sessions, etc. 
  5. Virtual sales training courses allows a more hands-on training approach. This means that the clients get to explore and use the products in real-world situations in different virtual environments. This can make the training sessions livelier and engaging. 
  6. It enables companies to increase the scale of their training sessions. Virtual labs can offer multiple users to access labs simultaneously and at different period of times according to their convenience. There is no spatial restriction as in traditional classroom teaching.

Companies today are switching to virtual training software and virtual training platforms to conduct their sales training. It allows vendors engage with their clients on a flexible basis based on their availability. Setting up spaces, creating engaging content, taking inputs from the clients, and improving upon product and presentation is important while starting a virtual sales training course. After all, the main goal of sales training is to improve sales performance. Using virtual labs and platforms to its fullest potential and improving presentation and training over time is the key to successful virtual sales training. 

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