Multi-day customer or partner immersion experiences with labs, instructors, and registration in one platform. The flagship ISV GTM motion.
- Microsoft FY25 1,200+ events
The hands-on layer for sales, demos, POCs, and lead-gen events
Immersion Workshops, Sales Demos, POCs, Self-Paced Trials plus prospect-generation events and lead-magnet labs. The platform behind Microsoft FY25's 1,200+ events and Check Point's 1,700+ deployments.
1,200+ Microsoft FY25 events Validation Center · 2-3× MQL 60s from idea to live demo
CloudLabs Redefining Success
Most Trusted Lab Provider for Global ISVs, Enterprises, Educational Institutions, & Ed-Tech companies of all sizes
- Microsoft
- MIT
- IBM
- Accenture
- Capgemini
- Columbia University
- Tech Mahindra
- Infosys
- University of Washington
- Palo Alto Networks
- Deakin University
- Kyndryl
- Cognizant
- Databricks
- Simplilearn
- Datadog
- Check Point
- Seneca Polytechnic
- Sophos
- Red Hat
- Udacity
- Cloudera
- BCIT
- VMware
- Trainocate
- Axonius
- Netskope
- Barracuda
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1,200+
Microsoft FY25 events
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40,000+
FY25 participants
-
2-3×
MQL conversion lift
-
60s
from idea to live demo
The four GTM sub-experiences
Pick the motion. Or use them together
Each is its own product page with deeper content. Start at the top of the funnel and work down.
The hands-on funnel
Awareness to closed-won, a hands-on motion at every stage
- Step 1 Awareness Lead-magnet labs
- Step 2 Trial Self-paced + Validation Center
- Step 3 Demo Embeddable, in-browser
- Step 4 POC Tenant-isolated, time-boxed
- Step 5 Workshop Multi-day immersion
- Step 6 Closed-won Hand-off to enablement
Plus the rest of the GTM long tail
01
Prospect-generation events with hands-on
Co-marketed events with cloud providers, distributors, or industry partners — with hands-on labs as the lead-magnet. End-to-end registration → delivery → lead capture.
02
Lead-magnet labs
Single-lab landing pages embedded in your top-of-funnel content. Prospect runs the lab in 5 minutes; you get the qualified lead.
03
Channel-partner immersion
Train your distributor and reseller field on your product. Cohort-based, certifiable, branded with the partner's identity.
04
Compliance-grade trial environments
Tenant isolation, audit logs, DPAs ready. The trial flows enterprise procurement won't reject.
Why Organizations Choose CloudLabs
Discover how CloudLabs helps organizations streamline lab operations, reduce manual effort, and deliver impactful hands-on experiences at scale.
WeareincrediblypleasedwithourexperienceusingCloudLabsbySpektraSystems.Theirresponsivenessandsupporthavebeennothingshortofoutstanding.Theydemonstratedremarkableflexibilityinaccommodatingouruniqueprocesses,resultinginaseamlessandhighlyproductivecollaboration.ThankstoCloudLabs,wehavesuccessfullydeliveredAzure-relatedcoursestoasubstantialnumberofstudents.
David TrinhAcademic Program Manager, Seneca Polytechnic
FAQ
GTM with CloudLabs frequently asked
Which sub-experience should we start with?
If you sell to enterprise: Immersion Workshops + Sales Demos. If you sell PLG: Self-Paced Trials + POCs. If you have a strong channel: Partner Enablement + Lead-magnet labs. Talk to a GTM specialist — we've seen most ISV motions and can map you to the fastest payoff.
How fast can we get a sales demo live?
From integration kickoff to first live customer demo: typically 2–4 weeks for a SaaS with a clean admin/customer console; 6–8 weeks for complex multi-tenant integrations. Once it's live, sellers spin up new demo instances in 60 seconds.
What does the Validation Center actually capture?
Per-prospect telemetry on which features they tried, how far they got in the trial flow, where they dropped, time-on-task. Pushed to Salesforce / HubSpot / Dynamics as a qualified-lead score so sales prioritizes accordingly. ISV customers see 2-3× MQL conversion lift.
Can we run an Immersion Workshop without flying engineers?
Yes — the canonical ISV Immersion Workshop runs remote-first or hybrid. Multi-day, multi-track, with labs, instructors, registration, certificates, and post-event lead-routing. Microsoft runs 1,200+ such events on CloudLabs each year.
Is GTM hands-on relevant for non-ISV motions?
Absolutely. Enterprise teams use GTM hands-on for internal kickoffs and partner training. Microsoft Partners use it for customer-facing innovation events. EDU institutions use it for prospective-student showcases. The pattern (hands-on as lead-magnet) generalizes.
Ship hands-on into your GTM motion
Book a strategy call with a CloudLabs GTM specialist who has helped ISVs ship from idea to first live demo in under 30 days.
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Immersion Workshops
Multi-day customer or partner events with labs, instructors, and registration in one platform.
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Sales Demos
Embeddable, instant-access product demos — from idea to live in 60 seconds.
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POCs
Hosted, isolated proof-of-concept environments with intent capture pushed to your CRM.
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Self-Paced Trials
Validation Center for self-service trials with qualified prospect push to sales.